Previous topicNext topic
 Bureau of Animal Industry Website User Manual
Target Audience

The Bureau of Animal Industry (BAI) website is designed to cater to a diverse range of stakeholders, each with specific needs and requirements. One crucial segment of our target audience includes individuals and organizations actively seeking or applying for various certifications and licenses related to the animal industry. Here's a more detailed breakdown:

  1. Livestock Producers and Farmers:
    • Description: Individuals engaged in animal husbandry, livestock production, and farming activities.
    • Needs: Practical guidelines, resources on animal health, market trends, and access to government programs and incentives.
    • Specific Focus : Certification for disease-free status, facility registration.
  2. Veterinarians and Animal Health Professionals:
    • Description: Veterinarians, animal health professionals, and researchers involved in safeguarding animal health.
    • Needs: Regulatory guidelines, disease control protocols, research publications, and access to online services for permits and certifications.
    • Specific Focus : Veterinary practitioner's license, certifications for disease control.
  3. Government Officials and Policy Makers:
    • Description: Government officials and policymakers responsible for formulating and implementing regulations related to animal welfare and livestock management.
    • Needs: Legislative updates, statistical data on the livestock industry, and tools for monitoring and enforcement of regulations.
    • Specific Focus : Oversight of certifications and licenses.
  4. Researchers and Academia:
    • Description: Researchers, academics, and students in the field of animal science and agriculture.
    • Needs: Access to research publications, academic resources, and information on ongoing projects and collaborations.
    • Specific Focus : Academic research on certifications and licenses.
  5. General Public and Animal Enthusiasts:
    • Description: Individuals with a general interest in animals, animal welfare, or those seeking information on pets and responsible pet ownership.
    • Needs: Educational content on animal care, responsible ownership, and information on public events and initiatives.
    • Specific Focus : Awareness of certifications and licenses affecting the general public.
  6. Certification and Licensing Applicants:
    • Description: Individuals and businesses actively seeking or applying for certifications and licenses offered by the BAI.
    • Needs: Clear application processes, guidance on required documents, and real-time status tracking.
    • Specific Focus : User-friendly guides on applying for facility registration, local shipping permits, and other certifications.
  7. International Collaborators and Partners:
    • Description: Organizations and individuals from the international community collaborating with or interested in the activities and initiatives of the Bureau of Animal Industry.
    • Needs: Information on collaborative programs, international standards, and resources for cross-border collaborations.
    • Specific Focus : Harmonization of certifications for international trade.

Understanding the unique needs of each target audience segment allows the BAI to tailor its website content and services effectively. This includes providing detailed guides and resources specifically designed for those seeking or applying for certifications and licenses within the animal industry.